'You don’t want to advertise somewhere where there’s a lot of pools,” Laskin said. “The Jewish people are the most likely to do it and that’s where we needed to start up and get as much feedback as possible. Pool For U has tried to reach them with advertisements in Jewish-focused circulars and Lakewood-specific websites. Lakewood has 100,000 people, more than half of whom belong to Jewish communities, and not nearly enough swimming pools to handle the sweltering summer heat. The early focus on Jewish communities was based on supply and demand, Laskin said. On a recent day, there were 14 listings in Lakewood alone and one in Jackson.ĮXAMPLE: Sexes separated at Lakewood poolĪND THEN.: Lakewood condo owners sued over single-sex pool

Many Jewish community pools hold separate hours for male and female swimming. Sects of Judaism have different laws that prohibit or restrict co-ed swimming and require men and women to dress 'modestly' while swimming.

The common theme among all the pools is seclusion, with pools promoted as 'completely' or 'fully private.' A few even advertise a 'mechitza' - a large barrier or wall, though many listings feature simply a tarp propped up over a fence - to ensure neighbors and passers-by can't see in. The website has listings in nine towns in New Jersey and New York, including Brooklyn and Rockland County, all of which have substantial Orthodox Jewish populations. Still in its early stages, Pool For U has centered its early growth around Lakewood and towns like it. MORE: The best Airbnb rentals at the Shore Pool For U takes 15 percent of the revenue and also charges guests a fee. Per the website's user agreement, a host gets 85 percent of the revenue. You can view a few listings in the video at the top of this page. 4, there are currently 26 listings on the fledgling website with hourly rates ranging from $25 to $325 per hour depending on the date, time and size of the pool. “People every year are spending a couple thousand dollars to open up their pools,” Laskin said. “But they’re only using it 10 percent or 15 percent of the time when there’s an entire community of people who don’t have pools for various reasons.”Īs of Aug.

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